Trust
Manage your Google Business Profile.
Keep your info, categories, hours, service areas and services accurate. Answer every review, post regularly, keep photos fresh, and make sure the services on your profile match the pages on your site.
Why it matters
Most local marketing is a pile of one-off tactics. Some SEO here, an ad campaign there, a burst of posting that fades out. Nothing builds on anything else.
This framework is a fixed set of eight actions, run on a schedule, where each one feeds the others. It covers visibility, authority, conversion and attention in one plan, and it's built for local service businesses.
DiagramDIAGRAM: the eight actions as one weekly cycle, grouped by trust, authority, conversion, attention and demand. Generic, no business name.Suggested 21:8
The eight actions.
Each one does a job on its own. Run together, every week, they feed each other.
Trust
Keep your business facts accurate everywhere.
Your name, address, phone number, website, hours and services should read the same on every profile and directory. Mismatches confuse Google, AI tools and customers.
Authority
Record one podcast a week.
Every business should do this, whatever it sells. It's how your expertise gets out of your head. One conversation a week becomes clips, videos, blog ideas, FAQ answers, profile posts and social posts.
Every business. Every week.Authority
Publish two blog posts a week.
Useful local articles that answer real customer questions, drawn from your podcast, your reviews and what people in your area are asking. No generic filler.
Conversion
Run a clear website that converts.
Clear services, clear locations, real reviews, a strong offer and an easy way to call, text, fill out a form or book. Then track which pages and sources bring in leads, and fix what doesn't.
Attention
Create a jingle.
A short, memorable tune with your name, your number if it fits, and your main promise. You reuse it in your ads, videos and podcast.
AudioAUDIO: jingle example player, later.Suggested 16:5
Attention
Run skippable local YouTube ads.
Short ads, shown again and again to people in your area, so you're the name they remember when they need you.
Demand
Run local Google Ads.
Show up at the moment someone nearby is searching for exactly what you do.
Those reviews and conversations feed the next week's work, and the cycle builds on itself.
- Your profile and accurate business facts build trust and local signals.
- The podcast and blog posts build authority and give you more to publish.
- Your website turns that traffic into leads.
- The jingle and YouTube ads build repeat attention and recall.
- Google Ads captures people who are ready to buy right now.
DiagramDIAGRAM: the compounding loop. This week's work brings calls, reviews and conversations, which feed next week's work.Suggested 4:5
How it fits with the other two.
Search Surface Clustering
DiagramDIAGRAM: how the three fit. Entity Map as the foundation, Search Surface Clustering feeding Local Dominance. Same drawing as the About page, with this framework lit up.Suggested 4:1
Where you show up
Search Surface Clustering
Find every place your customers search, ask and compare, and see where you're missing.
Read the framework →The foundationEntity Map Framework
Build a lean website that mirrors your Google Business Profile, so Google and AI know exactly what you do and where.
Read the framework →The weekly work
Local Dominance Framework
Eight actions, every week, that turn visibility into calls, reviews and market leadership.
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