Entity Map Framework

Why it matters

Google, Gemini and ChatGPT all look for the same basic facts: this business offers this service in this city. When those facts are clear and consistent, they can recommend you with confidence. When they're buried in a big site full of generic posts, they have to guess.

Many local sites are either too thin, with one services page that lists everything, or too bloated, with page after page of near-copies. The Entity Map Framework sits in between. Every page has a clear job, and no page exists without one.

DiagramDIAGRAM: Google Business Profile on the left, website on the right. A line from each category and service to its own page, city in each title. Generic, no business name.Suggested 21:8

Your site mirrors your profile.

Every page on the site lines up with something on your Google Business Profile, and every page has its own job.

On your Google profile

On your website

Primary category

The specific service people search for.

Its own page

Category and city in the title.

Every other category

Its own page

Linked from a short paragraph on your home page.

Every service

Its own page

Named the way customers search for it.

Not on your profile

~~No page~~Add it to the profile first, or leave it off.

How it works.

GraphicGRAPHIC: gap check. Profile list next to site pages, missing pages marked for the build list.Suggested 4:3

01
Start with your Google Business Profile.
Choose the most specific primary category, the one customers actually search for. Then list every category and service you truly offer.
02
Give each one its own page.
One page per category and one page per service. If it isn't on your profile, it doesn't get a page.
03
Use the words customers use.
Name each service the way people search for it or ask an AI tool, not the way your industry talks about it.
04
Put your city in the title.
Target the city on your profile, not every town you wish you ranked in.
05
Link it like your profile.
Your home page gets a short paragraph for each category and core service, each linking to its page. The site ends up mapping one-to-one with your profile.
06
Run a gap check.
Compare your profile with your site. Every missing page goes on the build list.
07
Keep them in sync.
Add a service to the site, add it to the profile, and the other way around.
08
Add support pages only when they earn it.
Helpful topic pages and local pages come after the core map is done. Filler blog posts never qualify.

The one rule

If it isn't on your profile, it doesn't get a page.

Add a service to the site, add it to the profile, and the other way around.

How it fits with the other two.

The Entity Map Framework is the foundation. Search Surface Clustering shows you every place your business needs to appear, and this framework gives each of those places the same clean facts. The Local Dominance Framework keeps your profile and site in sync every week and builds on top of the map.

DiagramDIAGRAM: how the three fit. Entity Map as the foundation, Search Surface Clustering feeding Local Dominance. Same drawing as the About page, with this framework lit up.Suggested 4:1

Where you show up